Branding in Girona for brands that want to mean something
A brand needs a clear idea and its own way of expressing it. At PALSEC, we work on strategy, visual identity and applications as parts of the same project. From Girona and the Costa Brava, we help new brands and teams that need to organise, update or rethink their identity so every interaction with their audience makes sense.
A brand does not start with a logo
Before designing, we need to understand what the brand should represent and who it should matter to. We review the offer, context, existing materials and decisions ahead. This initial phase helps distinguish a positioning problem from an identity that simply needs a clearer expression.
Strategy establishes criteria for decisions: which proposition to prioritise, what personality to communicate and which messages support the brand. The depth of research is scaled to the project. If naming or brand architecture needs attention, it is defined as a specific part of the scope.
A visual system with personality
We explore a visual direction and develop the relationships between logo, typography, colour, composition and imagery. Each element should work independently and belong to a recognisable whole. We test the identity in the applications that matter most to the project to evaluate legibility, flexibility and character.
The aim is for the brand to work on a website, presentation, printed piece or social platform without starting again for every format. Rules should create consistency and leave room to communicate different things. A useful identity also considers the resources available to the people who will use it.
From identity to real applications
We prioritise the assets needed to put the brand into use. These may include corporate materials, communication templates, digital applications or art direction guidance. Guidelines document the system and the handover brings together the agreed files so the team and its suppliers share a common reference.
During a redesign, we review what should be retained and what can change. Existing recognition has value, and the transition can happen in phases. We work with projects in Girona and the Costa Brava, as well as teams elsewhere, through a shared review and approval process.
How we work
Understand
We review context, objectives, audiences and materials. We identify the decisions the brand needs to resolve and agree priorities.
Set a direction
We define strategic criteria and explore a visual direction that represents the brand's proposition and personality.
Build the system
We develop the logo, typography, colour and graphic assets. We check how they work in representative applications.
Prepare for use
We produce the agreed assets, gather the files and document criteria for maintaining the identity in new materials.
What the project can include
- Positioning and personality criteria
- Logo and agreed versions
- Typography system and colour palette
- Graphic assets and image direction
- Priority brand applications
- Identity guidelines and final files
Budget and scope
The proposal specifies research, applications, reviews and delivery formats. Naming, writing, photography, physical production and web design are included when needed and budgeted according to scope.
Identities you can explore
Our portfolio shows how visual language changes with the context: a restaurant, event rentals and explorations of brand symbols.
Frequently asked questions
How does branding differ from a logo?
The logo is one of the brand's identifying signs. A branding project may also define positioning, personality, language and a visual system that supports consistent applications.
Can you update an existing brand?
Yes. We first review what works, what creates confusion and what has changed in the business. That information helps us agree whether to adjust the system or develop a new direction.
What do I need to get started?
An explanation of the project, its audiences, objectives and available materials. If decisions are still open, the initial phase helps organise them before progressing to visual work.
Can the identity be applied to a website later?
Yes. We design the system with digital uses in mind. Website design and development can be a later phase or part of a combined project, with a defined scope and deliverables.
Creating or rethinking a brand?
Tell us where you are now and what you need the identity to help resolve.
Discuss your brand