LOGOTECA
Context
LOGOTECA IS A CURATED COLLECTION OF LOGO DESIGN WORK BY PALSEC AGCY.
Design response
THE ARCHIVE EXPLORES HOW TYPOGRAPHY, SYMBOL, PROPORTION, AND CONTRAST CAN TURN DIFFERENT IDEAS INTO RECOGNIZABLE IDENTITIES.
System
EACH PIECE IS PRESENTED AS PART OF AN ONGOING PRACTICE IN VISUAL SYNTHESIS AND BRAND SYSTEM DESIGN.
Application
THE SELECTION SHOWS DIFFERENT APPROACHES TO LETTERFORMS, GEOMETRY, RHYTHM, AND SYMBOL CONSTRUCTION RATHER THAN APPLYING ONE REPEATED STYLE TO EVERY BRIEF.
Outcome
AS AN OPEN ARCHIVE, LOGOTECA DOCUMENTS HOW DISTINCT MARKS CAN REMAIN SIMPLE, ADAPTABLE, AND READY TO BECOME PART OF A LARGER IDENTITY SYSTEM.
Project scope
- LOGO DESIGN
- TYPOGRAPHY
- VISUAL SYNTHESIS
- BRAND SYSTEMS