GENT GRAN DE CALONGE I SANT ANTONI
Context
A PROJECT DEVELOPED FOR THE MUNICIPAL SOCIAL SERVICES DEPARTMENT, AIMED AT GIVING VISIBILITY AND COHESION TO ACTIVITIES FOR OLDER ADULTS.
Design response
THE IDENTITY DEFINES A FRIENDLY, POSITIVE TONE, WITH A SIMPLE AND MEMORABLE GRAPHIC SYSTEM THAT WORKS ACROSS POSTERS, SOCIAL MEDIA, AND INFORMATION MATERIALS.
System
A VISUAL LANGUAGE DESIGNED TO BE ACCESSIBLE, CLEAR, AND EASY TO REPRODUCE IN INSTITUTIONAL CONTEXTS.
Application
LEGIBILITY, CONTRAST, REPETITION, AND A DIRECT TONE GUIDE THE APPLICATIONS SO INFORMATION CAN WORK FOR DIFFERENT AGES, READING CONDITIONS, AND MUNICIPAL COMMUNICATION CHANNELS.
Outcome
THE RESULT IS A PRACTICAL TOOLKIT FOR POSTERS, SOCIAL CONTENT, AND INFORMATION MATERIALS THAT GIVES THE PROGRAM A CONSISTENT AND RECOGNIZABLE PUBLIC PRESENCE.
Project scope
- PUBLIC SECTOR
- BRAND IDENTITY
- COMMUNICATION SYSTEM
- PRINT & DIGITAL