EL XIRINGUITO
Context
EL XIRINGUITO IS A COMPLETE IDENTITY FOR A COASTAL RESTAURANT, DESIGNED TO CONVEY A LIGHT, BRIGHT MEDITERRANEAN AESTHETIC.
Design response
THE GRAPHIC SYSTEM PLAYS WITH COLOR, TYPOGRAPHY, AND LAYERED COMPOSITION TO CAPTURE THE FEELING OF SUMMER: SALT, SAND, SHADE, AND RHYTHM.
System
THE IDENTITY WAS DEPLOYED ACROSS REAL-WORLD APPLICATIONS: MENUS, CARDS, COASTERS, SIGNAGE, AND DIGITAL COMMUNICATION PIECES—MAINTAINING COHERENCE AND PERSONALITY.
Application
THE SYSTEM BALANCES EXPRESSIVE COMPOSITIONS WITH PRACTICAL INFORMATION, SO PRICES, DISHES, DIRECTIONS, AND SEASONAL MESSAGES REMAIN LEGIBLE ACROSS PRINTED AND DIGITAL FORMATS.
Outcome
THE RESULT IS A REPEATABLE MEDITERRANEAN LANGUAGE THAT CONNECTS THE RESTAURANT'S PHYSICAL EXPERIENCE WITH ITS MENU, SIGNAGE, AND ONGOING COMMUNICATION.
Project scope
- BRAND IDENTITY
- MENU SYSTEM
- PRINT & SIGNAGE
- DIGITAL ASSETS