- Sector
- Digital product · Voice typing
- Disciplines
- Visual identity, art direction and website · PALSEC · 2026
PocketVoice turns speech into text through a keyboard experience. PALSEC developed its visual identity and digital expression: a system connecting the symbol, typography, colour and communication materials with the product website.
The challenge
Explain an immediate benefit —speaking instead of typing— through a distinctive brand. The identity needed to work at the small size of an icon as well as in a website header or campaign material. The challenge was to retain its character across formats with different hierarchies and reading distances.
The idea
The symbol connects a letter with the expression of voice. Its flat version provides recognition in small spaces; the cloud interpretation gives communication materials a more evocative expression. The manual separates these uses so expressive campaign artwork can coexist with a legible application icon.
The system in use
The system combines Pocket Blue (#0E8ECE), dark tones and neutrals with two type families: Erode for headings and Satoshi for text. The manual defines logo variants, clear space, hierarchy and voice principles. Launch materials present the keyboard in context, while the website organises the message and visual demonstrations into an experience that adapts to desktop and mobile.
The outcome
The delivery includes a documented brand system, logo files, graphic assets, communication materials and a product website. The images show final materials from 2026. PALSEC’s work connects the identity with the website and the product’s communication materials.
Project scope and outputs
- Symbol, wordmark and variants
- Brand manual and application rules
- Colour, typography and art direction
- Launch assets and promotional screenshots
- Product website design and implementation
